AerServ is a mobile advertising platform that specializes in optimizing in-app monetization and audience targeting through advanced data insights. The company serves app developers, advertisers, and marketers by providing tools to maximize revenue and enhance user engagement. Operating in the mobile advertising market, AerServ's business model revolves around offering a mediation platform that connects app developers with multiple ad networks, thereby increasing fill rates and eCPMs (effective cost per thousand impressions). The platform also includes a demand-side platform (DSP) that allows advertisers to programmatically buy ad inventory, ensuring higher ROI and complete transparency over media spends. AerServ makes money by taking a percentage of the ad revenue generated through its platform and by charging fees for premium features and services. The company's key offerings include audience segmentation, real-time bidding, and comprehensive analytics to help clients make data-driven decisions.

Keywords: mobile advertising, in-app monetization, audience targeting, data insights, mediation platform, DSP, programmatic buying, ad networks, eCPM, real-time bidding.