aSR advanced Simulated Reality GmbH specializes in the development of next-generation open architecture driving simulators. These simulators are designed to integrate seamlessly with existing development tool chains, offering demand-driven functional enhancements and access to integrated model databases. The primary market for aSR's products includes the automotive industry, where engineers use the simulators for virtual vehicle development and testing. Additionally, the simulators are versatile enough to be used in eSports and for demonstrating vehicle and driver assistance systems. The business model revolves around selling modular, function-based driving simulators and software solutions, generating revenue through direct sales and possibly through licensing agreements. The company serves automotive engineers, eSports enthusiasts, and developers of driver assistance systems.

Keywords: driving simulators, virtual vehicle development, automotive industry, eSports, open architecture, modular systems, functional enhancements, integrated databases, driver assistance, software solutions.