Balance is a financial technology startup that operates in the B2B (business-to-business) sector. Its primary offering is a comprehensive software platform and suite of APIs (Application Programming Interfaces) designed to streamline and manage the entire lifecycle of B2B transactions. The company's clientele includes leading merchants, marketplaces, distributors, and brands operating within the B2B supply chain.

Balance's platform provides a one-stop solution for accepting business payments, extending trade credit, and managing business transactions. It offers a variety of payment methods, including wire transfers and credit cards, and features a B2B checkout system designed to enhance the payment experience for business buyers. The platform also includes a self-serve invoicing system, which is integrated into the client's digital channel.

One of the key features of Balance's platform is its automated decisioning system, which allows for scaling buyer underwriting even at the point of purchase. This system is completely white-labeled, allowing for a fully customizable front-end experience.

Balance also offers a suite of products aimed at simplifying AR (Accounts Receivable) management. These include tools for decreasing DSO (Days Sales Outstanding), automating collections, and instant underwriting. The company claims that its tools can lower DSO by 31% with self-serve payments and a buyer-friendly AP (Accounts Payable) portal.

For marketplaces, Balance provides end-to-end support, enabling financing for all customers through one integrated approval process. It also facilitates payments, splits payouts, or sends payouts at scale, while remaining outside of the flow of funds.

In terms of its business model, Balance likely generates revenue through a combination of transaction fees, subscription fees for its software platform, and interest on trade credit extended to businesses.

Keywords: B2B Transactions, Financial Technology, Payment Processing, Trade Credit, Automated Decisioning, AR Management, DSO Reduction, Marketplace Support, White-label Solutions, Business Financing.