BaseCase, a subsidiary of Certara Germany GmbH, operates in the life sciences sector, providing a comprehensive value communication platform. The company specializes in creating modern, interactive mobile content using a powerful browser-based, drag-and-drop editor. This platform is designed to accelerate the legal approval validation process, allowing clients to release compliant content without undue delay. BaseCase serves pharmaceutical companies, medical device manufacturers, and other stakeholders in the healthcare industry. The business model revolves around a Software-as-a-Service (SaaS) approach, where clients subscribe to use the platform for content creation, ROI analysis, and personalized PDF leave-behinds. Revenue is generated through subscription fees and additional service charges for advanced features. The market is highly specialized, focusing on the intersection of healthcare and digital communication. The platform also offers features like PDF to app conversion, tailored ROI and budget impact analyses, and a reference manager for citing sources. By streamlining collaboration with worldwide affiliates and reducing workload and costs, BaseCase aims to enhance the efficiency and effectiveness of value communication in the life sciences field.

Keywords: life sciences, value communication, mobile content, SaaS, pharmaceutical, healthcare, ROI analysis, PDF conversion, compliance, collaboration.