Belly

Belly

Develops and operates a loyalty platform for small and medium sized businesses. Learn more
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DateInvestorsAmountRound
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N/A

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$350k

Seed

$2.5m

Series A

$10.0m

Series B

$12.1m

Series B

N/A

Secondary
Total Funding$25.0m

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Hatch Loyalty, now part of Stuzo, specializes in providing advanced loyalty and commerce technology solutions designed to help retailers enhance customer engagement and drive profitable behavior change. The company operates primarily in the convenience and fuel retail market, offering a suite of digital tools that enable retailers to create personalized customer experiences. Hatch Loyalty's platform integrates mobile, web, voice, wearables, connected car, and kiosk terminals to offer a seamless shopping experience. The business model revolves around subscription-based services and transaction fees, generating revenue by helping retailers increase their share of wallet through data-driven customer insights and hyper-personalized activation strategies. Key clients include major fuel and convenience retailers like Sunoco, Murphy USA, and PAYOMATIC. Hatch Loyalty's technology empowers these retailers to know and engage more customers in real-time, driving continuous profitable behavior change.

Keywords: loyalty technology, customer engagement, personalized commerce, digital tools, convenience retail, fuel retail, data-driven insights, hyper-personalized activation, subscription services, transaction fees.

Tech stack

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