Blue Terra operates as a marketplace specializing in conscious and sustainable products across various categories including beauty, home, fashion, and kids. The company serves environmentally-conscious consumers in the Middle East, particularly in the UAE and KSA. Blue Terra collaborates with both local and international brands to offer a curated selection of eco-friendly and ethical products. The business model is primarily e-commerce, generating revenue through direct sales on its platform. By focusing on sustainability and ethical sourcing, Blue Terra taps into the growing market of consumers who prioritize environmental impact and social responsibility in their purchasing decisions.

Keywords: sustainable, eco-friendly, marketplace, beauty, home, fashion, kids, UAE, KSA, ethical