Bridg operates as a Customer Data Platform (CDP) specifically designed for brick-and-mortar retailers and restaurants. The company focuses on making customer knowledge accessible and actionable, enabling businesses to better understand and engage with their customers. Bridg's technology unifies data from various sources, organizes it, and provides tailored reporting to offer deeper customer insights. The platform includes features such as transaction-to-profile matching, security protection, and developer APIs for seamless integrations. Bridg also offers mobile-based loyalty clubs, ordering, payment solutions, gift cards, and satisfaction surveys, enhancing customer engagement and retention. The business model is subscription-based, targeting retail and restaurant clients who seek to leverage data for improved customer relationships and operational efficiency. Bridg generates revenue through subscription fees for its platform and additional services.

Keywords: Customer Data Platform, brick-and-mortar, retail, restaurants, data unification, loyalty programs, mobile ordering, payment solutions, customer insights, tailored reporting.