Reflexapp.io, developed by Brightlamp, is a pioneering software company specializing in advanced computer vision methods applied to healthcare. The company's flagship product, the Reflex App, is the world's first mobile pupillometer that measures the pupillary light reflex (PLR) in just a few seconds. This technology allows medical professionals to obtain more accurate and consistent neurological information with a simple touch of a button. Reflexapp.io serves medical professionals, particularly those in trauma care and neurodevelopmental optometry, offering a reliable and efficient tool for evaluating patients' neurological responses. The company operates within the healthcare technology market, leveraging a subscription-based business model where clients pay for access to the software and its continuous updates. Revenue is generated through subscriptions and potentially through data analytics services, given the extensive database of over 100,000 tests and 15 million data points collected. This normative database is used to build historical comparisons and continually train the software for the most accurate results. Keywords: mobile pupillometer, neurological assessments, computer vision, healthcare technology, trauma care, neurodevelopmental optometry, subscription model, data analytics, normative database, Reflex App.