Business Market operates as a specialized marketplace aimed at addressing the succession challenges faced by small and medium-sized enterprises (SMEs) in Japan. The platform connects potential new business owners with existing enterprises that are seeking successors. This service is crucial in a market where many SMEs struggle to find suitable successors despite a high level of interest from potential buyers. By providing a searchable and communicative platform, Business Market ensures that both parties can find and interact with each other efficiently.

The company primarily serves small and medium-sized enterprises in Japan, which form the backbone of the Japanese economy. These businesses often face difficulties in succession planning due to a lack of visibility and connections. Business Market addresses this gap by offering a dedicated platform where current owners can list their businesses and potential buyers can explore opportunities that align with their interests and goals.

Business Market operates on a business-to-business (B2B) model, generating revenue through subscription fees and transaction commissions. The platform's value proposition lies in its ability to provide a seamless and efficient process for business succession, thereby ensuring the continuity and growth of SMEs in Japan.

Keywords: SME succession, business marketplace, Japan, business continuity, potential owners, existing enterprises, visibility, B2B model, subscription fees, transaction commissions.