Button Finance is a dynamic startup focused on providing innovative financial solutions to homeowners in the United States. The company specializes in second lien home equity loans and lines of credit, offering both piggyback and standalone products. These financial products allow homeowners to access the equity in their homes, which is the difference between the home's market value and the outstanding mortgage balance. By tapping into this equity, homeowners can gain more disposable income, lower their monthly payments, and better manage their finances.

Button Finance operates in the home equity loan market, which is currently booming with U.S. homeowners holding nearly $16 trillion in home equity—the highest ever recorded. The company serves a diverse range of clients, primarily homeowners looking to leverage their home equity for various financial needs such as debt consolidation, home improvements, or other significant expenses.

The business model of Button Finance is built around a wholesale and correspondent lending platform. This means they partner with other financial institutions to offer their loan products, rather than dealing directly with consumers. Their revenue is generated through interest on the loans they provide and fees associated with loan origination and servicing.

Button Finance prides itself on its fast turnaround times and user-friendly online portal, which allows partners to structure and lock loans for 30 days automatically. The portal also provides essential resources such as loan submission guidelines, rate reviews, underwriting guidelines, and document requirements. This tech-enabled approach ensures a seamless experience for their partners and clients.

The company is backed by a diverse team of experts in financial services, technology, engineering, operations, and law. They are committed to solving endemic financial problems with elegant, tech-enabled solutions, ensuring a great customer experience.

Keywords: Home Equity Loans, Lines of Credit, Second Lien, Piggyback Products, Standalone Products, Wholesale Lending, Correspondent Lending, Fast Turn Times, Financial Technology, Homeowners.