Captiv8.io operates in the influencer marketing industry, connecting brands with digital influencers and creators to effectively reach Millennials, a demographic with significant spending power. The company leverages a blend of science and art through its social listening platform, Insights, which powers its Marketplace and self-serve platform. Captiv8.io's core service is to match brands with influencers who have the highest brand affinity, ensuring that campaigns are authentic and drive measurable results. The business model includes offering tools like the Verified Reporting tool to tackle issues such as fake followers and fraudulent engagement, providing brands with reliable data and campaign fraud analysis. Captiv8.io serves a wide range of clients, primarily brands looking to enhance their digital marketing strategies and engage with younger audiences. The company generates revenue through subscription fees for its platform, campaign management services, and additional analytical tools.

Keywords: influencer marketing, digital influencers, Millennials, AI-powered insights, social listening, brand affinity, campaign authenticity, fraud analysis, branded content, engagement metrics.