Cookpad operates as an online platform dedicated to the discovery and sharing of home-cooked recipes. The company serves a diverse range of clients, primarily home cooks and food enthusiasts, who are looking to explore new recipes and share their culinary creations. Operating in the digital food and recipe market, Cookpad leverages user-generated content to build a vast repository of recipes from around the world.

The business model is centered around a freemium approach, offering basic access to the platform for free while monetizing through premium subscriptions that provide additional features and benefits. Revenue is generated through these subscriptions as well as potential advertising partnerships and sponsored content.

Cookpad's core service is its recipe-sharing platform, which allows users to upload, save, and discover recipes. The platform also features social networking elements, enabling users to follow each other, comment on recipes, and share cooking tips. This creates a community-driven environment that fosters engagement and continuous content generation.

Keywords: recipe-sharing, home-cooking, food enthusiasts, user-generated content, freemium model, premium subscriptions, digital food market, culinary community, social networking, global recipes.