Deep Care is a German startup that leverages artificial intelligence (AI) to provide health coaching services aimed at improving the well-being of employees. The company's main product, "Isa", acts as a digital physiotherapist, monitoring and analyzing employee behavior at the workplace over an extended period. It provides personalized advice to improve work habits and supports the establishment of healthier behaviors.

Deep Care's services are primarily targeted at employers, who can use the coaching to increase the well-being and productivity of their teams. The company operates in the health tech market, specifically focusing on the prevention and management of musculoskeletal disorders (MSDs), which are a leading cause of reduced quality of life worldwide and responsible for over 20% of all sick days in Germany.

The business model of Deep Care is based on a B2B (business-to-business) approach, where companies pay for the health coaching services provided to their employees. This not only helps to improve the health and productivity of employees but also potentially reduces costs related to productivity loss due to MSDs.

In simple terms, Deep Care is a digital health coach for workplaces, helping employees to integrate healthy routines into their daily work life, thereby improving their overall well-being and productivity.

Keywords: Health Tech, Artificial Intelligence, Workplace Well-being, Digital Physiotherapist, Musculoskeletal Disorders, Productivity, B2B, Health Coaching, Employee Wellness, Preventive Health.