Evertoon is a company that democratizes storytelling through an animation platform, allowing anyone to create videos regardless of their appearance, race, or age. The company serves a diverse community of users who are interested in sharing their stories through animated videos. Operating in the digital content creation market, Evertoon was acquired by Niantic in October 2017. The acquisition aimed to leverage Evertoon's technology and expertise to add social platforms to Niantic's roster of games, including popular titles like Pokémon GO, Ingress, and Harry Potter: Wizards Unite. Evertoon's business model focuses on providing tools for video creation and community building, generating revenue through technology integration and platform enhancements for Niantic's games. The company also contributes engineering leadership to further develop social experiences within these games.

Keywords: animation, video creation, storytelling, diverse community, Niantic, social platform, digital content, technology integration, engineering leadership, game enhancement.