Fakespot operates in the e-commerce sector, providing a service that identifies fake reviews and counterfeit products to enhance the online shopping experience. Utilizing cutting-edge artificial intelligence (AI) technology, Fakespot analyzes reviews and seller profiles across major online retailers like Amazon, Best Buy, and Walmart. The company's primary clients are online shoppers who seek to make informed purchasing decisions and avoid scams. Fakespot offers its services through browser extensions and a mobile app, making it accessible for users on both desktop and mobile platforms. The business model is primarily freemium, offering basic services for free while providing premium features for a fee. Revenue is generated through premium subscriptions and potential partnerships with e-commerce platforms. By ensuring the authenticity of reviews and products, Fakespot aims to build trust in online shopping and save consumers time and money.

Keywords: AI-driven, fake reviews, counterfeit detection, e-commerce, browser extension, mobile app, online shopping, freemium model, consumer trust, review analysis.