Fasal is an agritech startup that leverages IoT and AI technologies to provide precision farming solutions for horticulture crops. The company operates in the agriculture technology market, focusing on helping farmers optimize their water usage and improve crop yields. Fasal's core product is an IoT-based sensor device that monitors critical climatic parameters such as humidity, temperature, rainfall, leaf wetness, and soil moisture. This data is then analyzed using AI to provide actionable insights for farmers, enabling them to make informed decisions about irrigation and other farming practices.

Fasal primarily serves horticulture farmers who are looking to adopt sustainable farming practices and improve their productivity. The business model involves selling the sensor devices and offering a subscription-based service for the AI-powered analytics platform. Revenue is generated through the sale of hardware and recurring subscription fees for the software services.

In addition to its core offerings, Fasal has launched initiatives like FASAL WATER CREDIT, which incentivizes farmers to save water and adopt sustainable farming methods. This initiative not only helps in water conservation but also provides financial benefits to the farmers.

Keywords: Agritech, IoT, AI, precision farming, horticulture, water conservation, sustainable farming, sensor devices, analytics, irrigation management.