First Internet Bancorp operates as a bank holding company for First Internet Bank of Indiana, offering a range of commercial and retail banking services. The company primarily serves small to medium-sized businesses, entrepreneurs, and individual consumers. Operating in the online banking market, First Internet Bancorp provides services such as Small Business Administration (SBA) loans, commercial real estate lending, consumer loans, and deposit products. The business model is based on leveraging digital platforms to reduce overhead costs and provide competitive rates to clients. Revenue is generated through interest income from loans and fees from various banking services.

Keywords: online banking, SBA loans, commercial lending, consumer loans, digital platform, financial services, deposit products, interest income, fee-based revenue, small businesses.