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General Assembly is a leading education and career transformation company that focuses on teaching in-demand skills. Founded in 2011, it has grown from a co-working space into a global educational institution with 30 campuses worldwide. General Assembly serves a diverse range of clients, including individuals looking to advance their careers and companies seeking to upskill their workforce.

The company operates in the education and professional development market, offering courses in web development, data science, digital marketing, and more. These courses are designed to meet the needs of today's job market, addressing the global skills gap. General Assembly provides both online and in-person learning options, making it accessible to a wide audience.

General Assembly's business model is multifaceted. It generates revenue through tuition fees for its courses, which can be taken individually or as part of a more comprehensive program. Additionally, the company partners with Fortune 1000 companies to provide corporate training solutions, helping businesses to develop their employees' skills. This partnership model not only enhances the skill sets of employees but also ensures a steady stream of income for General Assembly.

The company also offers free introductory courses, like Dash, which teaches the basics of web development through interactive projects. This serves as a gateway for potential students to experience the quality of General Assembly's offerings before committing to paid courses.

In summary, General Assembly is a key player in the education sector, focusing on equipping individuals and companies with the skills needed for today's job market. It makes money through course fees and corporate partnerships, and it serves a global community of learners and businesses.

Keywords: Education, Career Transformation, Web Development, Data Science, Digital Marketing, Online Courses, Corporate Training, Skills Gap, Professional Development, Global Reach.

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Investments by General Assembly

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Bitmaker Labs
ACQUISITION by General Assembly Aug 2016