Gento operates in the healthcare staffing industry, providing a digital marketplace that connects clinicians, such as nurses and therapists, with healthcare providers for per diem assignments in the home health sector. The platform allows clinicians to set their own schedules and choose assignments based on their preferred distance and availability, offering real-time reminders and updates to ensure smooth operations. Gento serves both individual clinicians looking for flexible work opportunities and healthcare agencies in need of reliable staffing solutions. The business model is based on facilitating these connections through its app, which simplifies documentation and communication, making it easier for clinicians to manage their assignments. Gento generates revenue by charging fees to healthcare providers for access to its pool of qualified clinicians and the use of its platform. The company operates primarily in the home health care market, addressing the growing demand for flexible and efficient staffing solutions in this sector.

Keywords: healthcare staffing, digital marketplace, clinicians, home health, per diem assignments, flexible scheduling, real-time updates, simplified documentation, healthcare providers, staffing solutions.