GigTown operates as a digital platform that connects musicians with venues and private events, facilitating live performances. The company serves a diverse clientele, including event organizers, venue managers, and individual clients seeking live entertainment. Operating within the live music and entertainment market, GigTown leverages a marketplace business model where musicians can list their services, and clients can book them for various events. Revenue is generated through booking fees and service charges applied to transactions on the platform. The platform also offers promotional tools for artists to enhance their visibility and reach a broader audience.

Keywords: live music, entertainment, musicians, venues, private events, booking platform, marketplace, promotional tools, event organizers, service charges.