Good-Loop operates as an ethical advertising platform that enhances ad engagement while funding global charitable causes. The company collaborates with global brands and agencies to create impactful media moments that unite brands and consumers for a positive societal impact. Good-Loop's business model involves using 50% of the ad budget to support various charitable initiatives, thereby delivering significantly better engagement and return on investment (ROI) for advertisers. The platform boasts a 50% higher completed view rate compared to industry benchmarks, leading to a 45% increase in ad recall among all target groups. Good-Loop serves a diverse range of clients, including major global brands, and operates in the digital advertising market. The company generates revenue by partnering with brands and agencies, who allocate a portion of their ad spend to Good-Loop's platform. This unique approach not only enhances ad performance but also contributes to societal good, making it a compelling choice for socially responsible brands.

Keywords: ethical advertising, ad engagement, charitable funding, global brands, media moments, ROI, digital advertising, societal impact, B Corp Certified, ad recall.