Goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow. The company operates in the health, wellness, and lifestyle market, targeting primarily affluent women who are interested in holistic health, beauty, and luxury living. Goop offers a wide range of products and services, including skincare, fashion, wellness supplements, and curated travel experiences. Additionally, the company provides content on various topics such as health, beauty, parenting, and social issues through its website and newsletters.

Goop's business model is a combination of e-commerce and content marketing. The company makes money by selling its own branded products, as well as products from other high-end brands. It also generates revenue through advertising and sponsored content on its platform. Goop's content serves as a marketing tool to drive traffic to its online store, where readers can purchase the products featured in articles and guides.

The company has positioned itself as a thought leader in the wellness industry, often sparking conversations and sometimes controversies with its unconventional health advice and luxury lifestyle recommendations. Goop's target market includes health-conscious consumers who are willing to invest in premium products and experiences to improve their well-being and lifestyle.

Keywords: wellness, lifestyle, e-commerce, content marketing, skincare, fashion, supplements, luxury, holistic health, affluent women.