HeiaHeia is a comprehensive wellbeing platform designed to promote health and fitness through gamification. The company primarily serves corporate clients, offering tools to enhance employee wellness and engagement. Operating in the corporate wellness market, HeiaHeia's business model revolves around subscription-based services for organizations looking to improve their workforce's health. The platform allows users to set and track various health goals, such as exercise, sleep, and weight management, by connecting with popular wearable devices and fitness apps like Garmin, Polar, Fitbit, Suunto, Microsoft Health, Apple Health, and Google Fit. Revenue is generated through corporate subscriptions and possibly additional premium features for individual users. By focusing on small, daily steps that lead to long-term health benefits, HeiaHeia aims to make wellbeing enjoyable and sustainable for employees.

Keywords: gamified wellbeing, corporate wellness, fitness tracking, employee health, wearable integration, personalized goals, subscription model, health promotion, engagement, long-term benefits.