Huda Beauty is a prominent global beauty brand that specializes in innovative makeup, skincare, and fragrance products. Founded by Huda Kattan, the company has established itself as a leader in the beauty industry, catering to a diverse clientele across various regions including the United Arab Emirates, China, South Korea, and many more. The brand operates in the highly competitive beauty and personal care market, focusing on high-quality, trend-setting products that appeal to a wide range of consumers.

Huda Beauty's business model revolves around direct-to-consumer sales through its official website and various retail partnerships. The company generates revenue by selling a wide array of beauty products, including foundations, eyeshadows, lipsticks, and skincare items. Additionally, the brand has expanded its product line to include fragrances under the KAYALI brand and skincare products under the WISHFUL brand.

The company leverages social media and influencer marketing to reach its target audience, which primarily consists of beauty enthusiasts and makeup professionals. Huda Beauty's strong online presence and community engagement have been pivotal in driving its growth and maintaining customer loyalty.

Keywords: beauty, makeup, skincare, fragrance, global, innovative, direct-to-consumer, trend-setting, high-quality, influencer marketing.