Human Interest is a financial technology startup that simplifies the process of setting up and managing retirement savings plans for businesses. The company primarily serves small to medium-sized businesses, providing them with an affordable and hassle-free way to offer retirement benefits to their employees.

The company operates in the financial services market, specifically in the retirement savings sector. It offers a unique 401(k) plan that includes a 3% cash back on employee contributions, a feature designed to incentivize savings, particularly for employees earning $60,000 or less per year.

Human Interest's business model is centered around providing end-to-end administration of 401(k) plans. This includes syncing with the company's payroll, processing contributions, and handling all compliance testing and IRS paperwork. This allows businesses to focus on their operations while Human Interest takes care of their retirement plan administration.

The company makes money by charging businesses for its services. However, it distinguishes itself from other 401(k) providers by offering clear, affordable pricing with zero transaction fees. This means that businesses can offer retirement benefits to their employees for less than the cost of one employee’s health insurance.

Human Interest also provides financial education through its (k)ickstart™ classroom, a free 10-part course featuring bite-sized videos designed for first-time savers. This is complemented by award-winning customer service and a mobile-optimized experience.

Keywords: Retirement Savings, 401(k) Plans, Financial Technology, Small to Medium-Sized Businesses, Employee Benefits, Financial Education, Affordable Pricing, Zero Transaction Fees, End-to-End Administration, Customer Service.