Impactvi.com, operating under the brand name Apeel, is a pioneering company in the food sustainability sector. Apeel's core mission is to extend the shelf life of produce, thereby significantly reducing food waste from farm to table. The company achieves this through its innovative plant-based protection, which forms an invisible, tasteless, and odorless layer on the surface of fruits and vegetables. This layer helps retain moisture and prevent oxidation, effectively doubling the lifespan of produce.

Apeel serves a diverse clientele, including global suppliers, retailers, and consumers who seek fresher, longer-lasting organic and conventionally grown produce. By collaborating with a worldwide network of suppliers, Apeel ensures that its protective technology benefits a broad range of retail customers, enhancing their produce offerings and reducing waste throughout the supply chain.

The market Apeel operates in is the global food and agriculture sector, with a specific focus on sustainability and food preservation. This market is increasingly important as the world grapples with issues like food security and environmental sustainability.

Apeel's business model revolves around providing its plant-based protective technology to suppliers and retailers. The company generates revenue by selling its protective solution to these partners, who then apply it to their produce. Additionally, Apeel has a direct-to-consumer platform called FruitStand, which offers a curated selection of produce from small-scale farmers, including those using Apeel's technology.

In summary, Apeel makes money by selling its plant-based protection to suppliers and retailers, who benefit from reduced waste and longer-lasting produce. This not only helps the environment but also provides consumers with fresher fruits and vegetables.

Keywords: Food sustainability, plant-based protection, produce preservation, food waste reduction, global suppliers, retail customers, organic produce, conventional produce, longer shelf life, environmental impact.