Indicative is a product analytics platform designed to help businesses optimize customer conversion, engagement, and retention. It serves growth marketers, product managers, and data analysts by providing actionable insights into customer behaviors without the need for SQL or coding. Operating in the data analytics market, Indicative connects directly to data warehouses, enabling users to build behavioral cohorts, visualize multipath funnels, and discover common customer journeys. The business model is likely subscription-based, generating revenue through recurring payments from clients who utilize its analytics tools to drive data-driven decisions.

Keywords: product analytics, customer journey, data warehouse, behavioral cohorts, multipath funnel, conversion optimization, engagement, retention, data-driven, no-SQL