Juice Finance operates in the decentralized finance (DeFi) sector, providing middleware and infrastructure for the collateralization of fixed income assets. This service is primarily aimed at institutional borrowers looking to enhance their yield through on-chain lending activities. Juice Finance serves institutional clients such as asset managers and other financial institutions. The company operates in the global credit market, bridging the gap between traditional credit markets and decentralized financial protocols. Juice Finance's business model revolves around sourcing on-chain liquidity once assets are collateralized and verified through third-party prime brokers. This liquidity is then used to provide net credit to borrowers from institutional liquidity pools. Borrowers can self-direct their net credits across various yield generation strategies within Juice Finance's secure ecosystem. The platform ensures world-class security through qualified custodian infrastructure, leading partnerships, and cutting-edge margin systems. Regular audits by leading cybersecurity firms further ensure the safety of borrower and lender funds. Juice Finance aims to revolutionize capital efficiency for institutional borrowers by improving the fragmentation that has historically existed across traditional and decentralized financial markets.

Keywords: DeFi, institutional lending, fixed income assets, collateralization, yield enhancement, on-chain liquidity, prime brokers, capital efficiency, cybersecurity, financial infrastructure.