Klear operates as a comprehensive influencer marketing platform designed to assist brands in building, scaling, and measuring their influencer marketing efforts. The platform serves a diverse range of clients, including brands, marketing agencies, and enterprises looking to leverage influencer partnerships to enhance their market presence. Operating in the digital marketing industry, Klear provides tools for discovering influencers based on various criteria such as category, location, influence tier, social channel, and audience demographics. The business model revolves around a SaaS (Software as a Service) approach, where clients subscribe to access the platform's features. Revenue is generated through subscription fees, which vary based on the level of service and features required by the client. Klear's platform includes advanced filters for influencer discovery, a centralized communication portal, and robust analytics for measuring campaign performance. The company also offers resources such as white papers, guides, and case studies to help clients optimize their influencer marketing strategies. Recently, Klear joined the Meltwater family, further solidifying its position as a leading influencer marketing platform.

Keywords: influencer marketing, SaaS, digital marketing, influencer discovery, campaign performance, audience demographics, social channels, subscription model, marketing agencies, Meltwater.