Lumyer is a dynamic photo and video editing application that caters to both casual users and social media enthusiasts. Operating in the digital media market, Lumyer provides a platform where users can enhance their photos and videos with over 300 animated effects inspired by various themes such as nature, movies, and love. The app is available on both Android and iOS, offering a user-friendly interface that allows for easy customization and sharing of content.

Lumyer's business model revolves around offering a freemium service, where users can access a basic set of features for free and purchase additional effects and functionalities through in-app purchases. This model allows the company to monetize its extensive library of effects and filters while keeping the app accessible to a broad audience.

The primary clients of Lumyer are individuals who are active on social media platforms like Facebook, Instagram, Messenger, and WhatsApp. These users seek to create engaging and visually appealing content to share with their followers. Lumyer's unique selling proposition lies in its ability to animate photos with contextual effects, making ordinary pictures come to life.

In addition to individual users, Lumyer also targets influencers and content creators who require high-quality visual content to maintain their online presence. The app's features, such as the ability to add up to three effects per photo and customize their positions and sizes, provide these users with the tools they need to create standout content.

Keywords: photo editing, video editing, animated effects, social media, in-app purchases, digital media, content creation, influencers, customization, freemium model.