Mahindra First Choice is a leading player in India's pre-owned auto business. The company operates an auto tech aggregation platform, offering a vast collection of certified used cars. It serves a broad range of clients, including individual car buyers and sellers, banks, non-banking financial companies (NBFCs), insurance companies, and original equipment manufacturers (OEMs).

The company's business model is built around aggregating demand and supply in the used car market. It has the largest used car retailing network in India and has established significant procurement partnerships. Additionally, it operates the second largest auto-content portal in the country, carandbike.com.

Mahindra First Choice generates revenue through the sale of pre-owned cars, enterprise solutions for financial institutions and OEMs, and advertising on its auto-content portal. The company also offers a range of ancillary services, such as car inspections, valuations, and test drives, which contribute to its income.

Customers can reserve a car online, take a test drive from any location, and have the car delivered to their doorstep. The company also offers a 2-year warranty, a buyback guarantee, and free roadside assistance. For sellers, the company provides a hassle-free process, offering home inspections and same-day payment.

Mahindra First Choice is part of the diversified Mahindra Group and has attracted investment from Valiant Capital, Phi Capital, and Cox Automotive.

Keywords: Pre-owned cars, Auto tech aggregation, Car retailing, Procurement partnerships, Auto-content portal, Enterprise solutions, Online car reservation, Car inspection, Valuation, Same-day payment.