Maru Group is a global insights company that leverages technology to provide flexible market research services. The company operates in the market research industry, serving a diverse range of clients from various sectors who seek to understand their customers better and make informed business decisions. Maru Group offers a suite of services through its proprietary technology platforms, including Maru Matchbox, Maru Blue, and Maru Hub. These platforms enable the company to conduct comprehensive behavioral research, utilizing both System 1 (intuitive) and System 2 (analytical) methodologies to capture a complete picture of customer decision-making processes. The business model is based on providing tailored research solutions that help clients translate vast amounts of customer-generated data into actionable insights. Maru Group generates revenue through subscription-based access to its platforms, custom research projects, and advisory services. The company is committed to innovation, integrity, and intellectual generosity, aiming to enhance the role of technology in market research and insight generation.

Keywords: market research, customer insights, behavioral research, System 1, System 2, proprietary technology, Maru Matchbox, Maru Blue, Maru Hub, data-driven decisions.