Meritize is a financial services company that specializes in providing innovative financing solutions for skills-based education and training programs. The company primarily serves students, educators, and employers in the United States who are focused on vocational and technical careers. Operating in the education finance market, Meritize offers merit-based lending, which considers an individual's academic and military achievements, as well as work history, to provide better loan terms. This approach helps students who may not have a strong credit history secure funding for their education. Meritize makes money through interest on the loans it provides and partnerships with educational institutions and employers. The business model is designed to support the growing demand for skilled workers in industries such as manufacturing, aviation, and technical services. By offering tailored financial solutions, Meritize aims to close the skills gap and build a more competent workforce.

Keywords: skills-based education, vocational training, merit-based lending, financial services, student loans, workforce development, technical careers, education finance, employment solutions, skills gap.