mmERCH operates at the intersection of luxury fashion and digital art, leveraging Near Field Communication (NFC) technology to create unique, high-end apparel. The company collaborates with renowned artists to produce limited-edition garments that are both physical and digital collectibles. Each piece is meticulously crafted from premium materials, such as hand-dyed cashmere yarn from Italy, and assembled in Los Angeles. The target market includes tech-savvy consumers and art enthusiasts who value exclusivity and innovation in their fashion choices. mmERCH's business model revolves around limited drops, where customers can purchase these exclusive items during specific claim windows. Revenue is generated through direct sales of these high-end products and potential future digital interactions within the metaverse. The company also offers a vaulting service in partnership with Americana, allowing customers to securely store their items until they are ready to claim them.

Keywords: NFC-enabled, luxury apparel, digital art, limited-edition, premium materials, artist collaborations, metaverse, collectible fashion, exclusive drops, vaulting service.