MobiTV is a startup that operates in the digital entertainment industry, providing a fully managed, app-based video service. The company's primary clients are cable service providers and broadband operators who are looking to enhance their existing offerings or introduce new premium video bundles to their subscribers. MobiTV's service is designed to help these operators stay competitive in their markets by offering modern features that subscribers expect, such as user-friendly streaming TV, cloud DVR, and access to video on-demand.

MobiTV's business model is centered around providing a low-touch, fully managed service that can be launched in as little as 90 days. This service is designed to reduce the operators' video costs by eliminating the need for truck rolls, set-top boxes, and video delivery costs. Instead, the service is delivered to subscribers' favorite devices as an app, which can be easily set up and used by all demographics, from the older generation to first-time video subscribers and die-hard cord cutters.

The company's service is also designed to strengthen the relationship between operators and their subscribers, both broadband-only and legacy cable customers, by providing a familiar live TV experience that is available anywhere, on any device. This makes it an attractive option for a wide range of users, from cord-cutters looking to access local news and sports in HD, to tech-savvy families looking for an all-in-one TV experience, and even for movie nights at the grandparents' house.

In terms of revenue, MobiTV makes money by offering a monetizable, data-rich service that is ready to scale, allowing operators to meet the demand in their existing and new markets.

Keywords: Digital Entertainment, Video Service, Cable Service Providers, Broadband Operators, Streaming TV, Cloud DVR, Video On-Demand, App-Based Service, Monetizable Service, Scalable Service.