Oberlo operates in the e-commerce sector, providing a dropshipping app that simplifies the process of adding products to online stores. The platform primarily serves small to medium-sized online retailers and entrepreneurs who want to sell products without holding inventory. Oberlo's business model revolves around facilitating connections between online store owners and suppliers, allowing users to import products directly into their stores with just a few clicks. The company generates revenue through subscription fees and transaction-based charges, offering various pricing tiers based on the level of service and features required by the user. Oberlo's market includes e-commerce platforms like Shopify, where it integrates seamlessly to provide a streamlined dropshipping experience. The app is highly regarded for its user-friendly interface, fast support turnaround, and the ability to boost average cart value by cross-selling products. Oberlo's value proposition lies in its ability to make dropshipping accessible and efficient, reducing the barriers to entry for new online retailers and enhancing the operational efficiency of existing ones.

Keywords: dropshipping, e-commerce, online retail, product import, inventory-free, Shopify integration, user-friendly, subscription model, cross-selling, supplier connection.