Opendorse operates as a comprehensive athlete marketing platform designed to connect brands, teams, and leagues with athletes for optimized social media campaigns. The company serves clients in the sports marketing industry, including brands looking to leverage athlete endorsements, sports teams aiming to boost ticket sales, and leagues seeking to maximize sponsorship opportunities. Opendorse's business model revolves around providing a powerful platform that allows clients to access athletes, build and manage marketing campaigns, automate social media publishing, and gain valuable marketing insights. The platform's revenue is generated through subscription fees and service charges for campaign management and social media automation. By offering a streamlined process for athlete-driven content, Opendorse helps clients enhance their marketing efforts and reach a broader audience. The company has a significant market presence, with over 10,000 athletes and a reach of more than 1.5 billion fans on social media.

Keywords: athlete marketing, social media, sponsorship, campaigns, automation, sports marketing, brands, teams, leagues, endorsements.