Owlet Care is a startup that focuses on providing innovative health monitoring solutions for infants. The company primarily serves new parents who are looking for reliable ways to monitor their baby's health and sleep patterns. Owlet operates in the baby tech market, a niche segment within the broader consumer electronics and health tech industries.

The core product offered by Owlet is the Smart Sock, a wearable device that tracks an infant's heart rate, oxygen levels, and sleep patterns. This data is then transmitted to a mobile app, allowing parents to monitor their baby's well-being in real-time. Additionally, Owlet offers the Dream Lab, a personalized sleep training program designed to help parents improve their baby's sleep habits.

Owlet's business model is based on direct-to-consumer sales through its website, owletcare.com, as well as through various retail partners. The company generates revenue by selling its Smart Sock and Dream Lab products, along with accessories and extended warranty plans. Owlet also offers a subscription service for continuous access to advanced features and insights through its mobile app.

In summary, Owlet Care leverages technology to provide peace of mind to new parents by offering products that monitor and improve infant health and sleep. The company makes money through product sales, subscriptions, and partnerships with retailers.

Keywords: infant health, baby monitor, wearable tech, Smart Sock, sleep training, new parents, health monitoring, baby tech, direct-to-consumer, subscription service.