PARKLU is an influencer marketing platform designed to connect brands with top Key Opinion Leaders (KOLs) in China. The platform serves brands across various industries including fashion, beauty, food & beverage, travel, parenting, health & fitness, and home design. Operating in the Chinese market, PARKLU provides a comprehensive suite of tools for managing influencer campaigns. These tools include real-time updates on KOL recommendations, performance tracking, and a media value calculator to compare results with other marketing strategies. The business model is based on a subscription service where brands can either manage their campaigns in-house or opt for full agency services provided by PARKLU. Revenue is generated through subscription fees and additional service charges for tailored solutions. The platform is particularly beneficial for brands looking to scale their influencer marketing efforts efficiently and adapt to the unique dynamics of the Chinese market.

Keywords: influencer marketing, KOLs, China, real-time updates, performance tracking, media value calculator, campaign management, tailored solutions, subscription service, brand engagement.