Power (usepower.com) is a dynamic startup that specializes in helping brands enhance customer engagement and loyalty through personalized, embedded financial services. The company focuses on creating and managing branded credit card programs that are seamlessly integrated into a brand's mobile and web platforms. This allows brands to offer a cohesive and engaging financial experience to their customers without the need to develop the complex infrastructure themselves.

Power serves a diverse range of clients, primarily targeting consumer-facing brands that seek to deepen their relationship with their customers. These brands span various industries, including retail, e-commerce, and lifestyle sectors. By offering tailored loyalty and rewards programs, Power helps these brands incentivize repeat business and foster long-term customer loyalty.

Operating in the fintech (financial technology) market, Power leverages its expertise to provide a Software Development Kit (SDK) that allows brands to customize the user experience of their credit card programs. This SDK ensures that the credit card experience is not only personalized but also fully compliant with regulatory standards.

Power's business model revolves around a B2B (business-to-business) approach. They generate revenue by charging brands for the development, launch, and scaling of their credit card programs. Additionally, Power offers targeted marketing services and unrivaled shopper insights, which help brands optimize their customer engagement strategies.

In summary, Power is revolutionizing the way brands interact with their customers by offering a comprehensive solution for branded credit card programs. Their services include everything from initial setup to ongoing management, ensuring a seamless and engaging experience for both brands and their customers.

Keywords: customer engagement, loyalty programs, branded credit cards, fintech, SDK, personalized experience, targeted marketing, shopper insights, regulatory compliance, B2B.