Ready, Set, Food! is a startup focused on preventing food allergies in young children. The company operates in the health and wellness market, specifically targeting parents of infants aged 3 to 11 months. Their primary product is a subscription-based service that provides parents with a scientifically-backed system to introduce common allergens like peanuts, eggs, and milk to their babies in a safe and controlled manner. This early introduction is designed to reduce the risk of developing food allergies later in life.

The business model of Ready, Set, Food! revolves around a direct-to-consumer subscription service. Parents subscribe to receive a monthly supply of pre-measured packets that can be mixed with breast milk, formula, or baby food. This makes it easy for parents to follow the recommended guidelines for early allergen introduction. The company also offers educational resources, risk assessments, and ongoing support from food allergy experts to help parents navigate this critical stage of their child's development.

Ready, Set, Food! generates revenue through its subscription fees. Additionally, the company has a philanthropic angle; for every subscription sold, they donate a subscription to a family in need. This initiative is part of their commitment to making food allergy prevention accessible to all families, regardless of their financial situation.

The company has garnered attention and funding from notable investors, including Danone Manifesto Ventures and Mark Cuban, which underscores the confidence in their mission and business model. Ready, Set, Food! also collaborates with healthcare providers by offering educational materials and office samples to pediatricians and other medical professionals.

In summary, Ready, Set, Food! is a mission-driven startup that aims to prevent food allergies in children through a subscription-based service, educational resources, and strong partnerships with healthcare providers.

Keywords: food allergies, prevention, infants, subscription service, early introduction, health, wellness, education, philanthropy, investors.