Reality AI, founded in 2016, specializes in merging machine learning with advanced signal processing to create efficient AI solutions for edge devices. The company focuses on enabling smart product features using inexpensive hardware, particularly targeting the automotive sector. Reality AI's technology enhances traditional sensors by incorporating sound detection to identify approaching vehicles and other road participants, thereby improving safety. The company's business model involves providing robust machine learning tools to engineering teams, from early prototyping to product release, ensuring that enterprises can adopt Edge AI and TinyML effectively. Reality AI generates revenue through licensing its AI engineering software and offering consulting services to corporate R&D and operations technology teams. The market Reality AI operates in includes automotive, industrial, and consumer electronics sectors, serving clients who require advanced, intelligent features at a low cost.

Keywords: Edge AI, TinyML, signal processing, microcontrollers, automotive safety, sound detection, machine learning tools, engineering applications, cost-effective, hardware optimization.