Reflect is an innovative startup that specializes in no-code test automation for web applications. The company leverages advanced Generative AI to help developers and testers create, execute, and troubleshoot automated end-to-end tests without the need for writing any code. This makes the testing process faster, more efficient, and highly maintainable.

Reflect primarily serves software development teams, quality assurance (QA) professionals, and businesses that rely on web applications. These clients range from small startups to large enterprises that need to ensure the quality and reliability of their software products. The market Reflect operates in is the software testing and quality assurance industry, which is crucial for maintaining high standards in software development.

The business model of Reflect is based on a subscription service. Clients can try the platform for free and then opt for various pricing plans based on their testing needs and the scale of their operations. This model ensures a steady revenue stream while allowing clients to scale their usage as required.

Reflect makes money by offering different tiers of subscription plans, which provide access to its suite of testing tools and features. These plans are designed to cater to different levels of usage, from small teams needing basic testing capabilities to large organizations requiring extensive testing and support.

In summary, Reflect is revolutionizing the test automation landscape with its no-code, AI-powered platform. It simplifies the process of creating and maintaining automated tests, making it accessible to a broader range of users and significantly improving software quality.

Keywords: No-code, Test Automation, Generative AI, Web Applications, Software Testing, Quality Assurance, Subscription Service, Automated Tests, Software Development, Reflect.