Roadster is a cutting-edge digital retailing platform that revolutionizes the car buying process for both consumers and dealerships. The company operates in the automotive retail market, providing tools that allow customers to build car deals online or at the dealership, thereby modernizing and streamlining the sales process. Roadster serves a diverse clientele, including individual car buyers and dealership partners.

For consumers, Roadster offers a seamless online car buying experience. Customers can choose a car model, get instant pricing, trade in their old vehicle, and finalize their purchase, all from the comfort of their home. The platform provides upfront and transparent pricing, ensuring that buyers know all the details of their purchase before making any commitment. Additionally, Roadster offers the convenience of home delivery or in-store pickup, making the car buying process as hassle-free as possible.

For dealerships, Roadster provides a comprehensive commerce solution that enhances efficiency and customer satisfaction. By partnering with Roadster, dealerships can offer their inventory online, reach a wider audience, and provide a modern buying experience that meets the expectations of today's digital-savvy consumers. The platform also helps dealerships by integrating trade-in values, financing options, and lease rates, making it easier for them to close deals quickly and efficiently.

Roadster's business model is based on partnerships with dealerships. The company makes money by providing its digital retailing tools and services to these dealer partners, who in turn benefit from increased sales and improved customer satisfaction. By offering a platform that simplifies the car buying process and provides transparent pricing, Roadster creates value for both consumers and dealerships.

Keywords: digital retailing, car buying, online deals, dealership partners, transparent pricing, home delivery, trade-in value, financing options, lease rates, automotive market.