Rubicon Project, now known as Magnite after merging with Telaria, operates a programmatic advertising exchange that facilitates the buying and selling of digital advertising space. The company serves digital publishers and advertisers, enabling them to execute billions of advertising transactions each month with ease and safety. Operating in the global online advertising market, Magnite leverages real-time bidding and advanced technology to optimize ad revenue and inventory for premium publishers. The business model revolves around providing a transparent and efficient platform for ad transactions, where buyers benefit from no fees and transparent auction dynamics, and sellers gain from advanced brand and fraud protection. Magnite generates revenue by taking a percentage of the ad spend transacted through its platform. The company is known for its high-speed, low-latency infrastructure, featuring custom-engineered hardware and programmed silicon to handle large-scale operations.

Keywords: programmatic advertising, real-time bidding, digital publishers, ad transactions, ad revenue optimization, inventory optimization, premium publishers, fraud protection, global scale, transparent auctions.