Runa is a company that specializes in producing organic energy drinks brewed from guayusa leaves. These drinks are designed to provide sustained energy, mental clarity, and focus without the typical crash associated with conventional energy drinks. Runa's products come in various natural flavors such as orange, berry, watermelon, and lime, all of which are free from artificial sweeteners and colors. The company is committed to ethical sourcing and production, ensuring that their ingredients are USDA Organic and Fair Trade certified. This means that a fair price is paid to the farmers and a safe work environment is maintained for all workers. Runa operates in the health and wellness market, targeting consumers who are looking for clean, natural energy alternatives. The business model revolves around direct sales through their website and retail partnerships. Revenue is generated through the sale of their energy drinks, which are marketed as a healthier and more sustainable option compared to traditional energy drinks.

Keywords: organic, energy drinks, guayusa, sustained energy, mental clarity, focus, natural flavors, USDA Organic, Fair Trade, ethical sourcing.