Saily.co, now part of Japan's billion-dollar commerce platform Mercari, focuses on simplifying the process of selling unused items, particularly clothes. The company operates in the consumer-to-consumer (C2C) market, targeting individuals who find it cumbersome to list and sell their items themselves. Saily's core product, Flyp, connects users with professional sellers who manage the entire selling process, from listing to final sale. This service alleviates the hassle of dealing with inquiries and meeting potential buyers, making it easier for users to declutter their homes and give their unused items a new life. The business model is commission-based, earning a percentage of each sale facilitated through the platform. By leveraging the expertise of professional sellers, Saily ensures higher chances of successful transactions, thereby increasing user satisfaction and retention.

Keywords: C2C, resale, professional sellers, Flyp app, decluttering, commission-based, Mercari, unused items, consumer market, effortless selling.