Scoop.it operates as a content curation and marketing platform designed to help businesses enhance their brand visibility and establish thought leadership. The company serves a diverse range of clients, including small to medium-sized enterprises (SMEs), marketing agencies, and large corporations. Operating in the digital marketing and content management market, Scoop.it provides tools that allow users to discover, curate, and publish content relevant to their industry and audience.

The business model is primarily subscription-based, offering various pricing tiers depending on the level of service and features required. Revenue is generated through these subscription plans, which provide access to advanced content curation tools, analytics, and integrations with other marketing platforms.

Scoop.it's platform helps users save time and resources by consolidating multiple content discovery and monitoring tools into one interface. This allows businesses to efficiently manage their content marketing strategies, monitor trending topics, and track brand mentions across various channels.

By providing a streamlined solution for content curation and distribution, Scoop.it enables companies to build trust with their audience, generate leads, and ultimately drive business growth.

Keywords: content curation, digital marketing, thought leadership, brand visibility, content management, subscription-based, SMEs, marketing agencies, analytics, integrations.