Singular is a leading marketing analytics platform that consolidates ad spend data into a single, accurate, and actionable view. The company serves digital marketers, advertisers, and app developers, providing them with the tools to analyze ad revenue, track acquisition costs, and measure conversion paths across multiple channels. Operating in the digital advertising and marketing technology market, Singular's business model revolves around a subscription-based service, where clients pay for access to its comprehensive analytics and reporting tools. Revenue is generated through these subscriptions, as well as through premium features and services. Singular's platform also includes fraud prevention measures to protect ad spend and ensure data integrity. The company stands out by offering timely and precise cross-platform analytics, enabling marketers to make informed decisions and optimize their ad campaigns effectively.

Keywords: marketing analytics, ad spend reporting, conversion tracking, fraud prevention, digital advertising, app developers, subscription service, data integrity, cross-platform analytics, acquisition costs.