Smarp operates in the employee communications market, offering a platform designed to enhance internal communication, employee engagement, and advocacy. The company serves a diverse range of clients, including large enterprises and mid-sized businesses, across various industries. Smarp's platform allows organizations to streamline their internal communications, ensuring that employees are well-informed and engaged. The business model is subscription-based, where clients pay a recurring fee to access the platform's features and services. Revenue is generated through these subscription fees, which vary based on the number of users and the level of service required. Smarp's platform includes features such as content distribution, analytics, and employee advocacy tools, making it a comprehensive solution for improving workplace communication. The company also provides resources and best practices through its blog, covering topics like marketing, sales, HR, and employee advocacy. This positions Smarp as not only a software provider but also a thought leader in the employee communications space.

Keywords: employee communications, engagement, advocacy, internal communication, platform, subscription-based, analytics, content distribution, workplace communication, thought leadership.